Using Facebook Chatbots For Your Business
If you own a company and have an online presence, you will notice that visitors to your top social networking site in Malaysia will begin messaging you with requests and queries. As a brand, it’s critical to make a positive first impression by responding to all of these signals in a professional manner.
Previously, company owners would always respond to Facebook messages on their own. This has altered since the arrival of Facebook messenger bots, which may deliver instant answers based on specific keywords recognized in messages.
According to studies, responding to any message on your brand page within a few hours enhances the odds of conversion to sales. Using a Facebook chatbot has several advantages. Although the Facebook auto reply bot cannot carry on entire discussions, it can comfort potential clients about your availability and the continued existence of your business.
They can also supply information to others who have queries, especially if messages arrive when you are not working. Of course, Facebook auto reply bots are not a total substitute for human engagement with you or the person in control of your social media accounts. They do, however, give error-free replies relatively instantaneously.
In the part that follows, we’ll look at why businesses should consider having a Facebook reply bot and how to obtain one. Chatbots in Malaysia are becoming pretty popular as well.
What exactly is a Facebook bot (also known as a Facebook Messenger chatbot)?
A chatbot is a piece of automated messaging software that converses with humans using artificial intelligence. A Facebook Messenger bot is a chatbot that exists within Facebook Messenger and communicates with some of the 1.3 billion individuals that use Facebook Messenger each month.
Chatbots can be created to interpret queries, respond to them, and carry out tasks. They may offer a personalized online shopping experience and possibly generate revenue.
The 15 Advantages of Utilizing Facebook Chatbots in Business
1. Increased Customer Engagement
The evident advantage of having a Facebook chatbot is the substantial rise in client interaction on social media. Providing a clear channel for your audience to engage with your brand minimizes friction and enables easy interactions. Chatbots not only pique the user’s interest and promote participation; they’ve also been shown to enhance customer spending for businesses.
2. Increased Lead Generation and Simple Management
For brands, Facebook chatbots personalize instant messaging. When it comes to lead generation and nurturing, this always-available tailored communications with businesses on a high-volume network like Facebook has a tremendous benefit. Chatbots interact with people, gather information, and then urge them to become customers. Chatbots may also be programmed to qualify leads based on predefined criteria.
3. Use Facebook Messenger Bots to Personalize Your Offers
Facebook Messenger may also gather important information about your target audience and then send personalized messages based on their preferences. Based on how individuals answer, their bot is taught to ask questions and collect customer preference data.
Once it has determined which product category you are most interested in (for example, moisturizing oils or exfoliants), it generates a user profile based on your responses and utilizes that information to present more items and content that it believes you would enjoy:
4. Increasing Access to Global Markets
Another significant benefit of employing Facebook chatbots is that they enable marketers to cut down language boundaries. Using Facebook chatbots, a company has a big possibility to go worldwide. Chatbots help through language barriers and cater to a worldwide audience, offering up new markets and opportunities.
5. Using Facebook Messenger Bots, you can keep your company at the forefront of your customer’s minds.
The ability to deliver newsletter-style messages to groups of your subscribers, known as content or chat blasts, is one of the most useful capabilities of Facebook Messenger bots. While it is crucial not to do this too frequently, it may be a game changer for your organization. You may share information about events, sales, new items, and more in a couple of seconds.
6. Additional Customer Service
Chatbots on Facebook offer a significant edge over traditional customer care methods. They reside directly where your audience interacts, making it simple and quick to provide assistance. It has been discovered that deploying Facebook chatbots significantly increases consumer satisfaction.
Chatbots improve customer service by doing the following:
- 24-hour accessibility
- Customized service delivery
- Customer engagement that is proactive
7. Use Facebook Messenger Bots to Educate Your Audience
Messenger bots are also useful for increasing brand awareness and reaching your target audience about your company.
Customizing the greeting message that shows when someone first chats with your bot on Messenger is one method to accomplish this. Users will be able to discover more about your company before engaging in a discussion.
8. Scalability is simple.
One of the obvious benefits of Facebook chatbots is their scalability. You can grow your support operations across borders and languages with a simple setup procedure that requires no investment on your part. Businesses that have expanded on Facebook chatbots have found rapid growth while using fewer resources.
9. Increased Brand Loyalty
Brands gain credibility by providing 24×7 help and having a strong social media presence. The audience regards them as legitimate enterprises and places greater faith in them. It has also been demonstrated that businesses that respond quickly to consumer problems have higher levels of loyalty than firms with fewer public resolutions. Utilizing Facebook chatbots has a definite advantage in increasing customer brand loyalty.
10. Savings on expenses
As previously said, Facebook chatbots allow you to scale your service with minimum investment in resources. As a result, incorporating Facebook chatbots into your support service can save your company a lot of money in operational expenditures. You gain from increased customer satisfaction and lower operating expenses for your customer service. Win-Win!
11. Make time for your staff and your clients.
Customers demand 24-hour availability and despise being put on hold. They also ask many of the same questions over (and again).
If you spend a lot of time assisting customers with tracking deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will have access to the information they require even if they are unavailable.
They will save time by receiving immediate answers to their inquiries, and you will save time by allowing your Facebook Messenger chatbot to answer simple questions.
12. Automate your sales.
Don’t restrict your Facebook Messenger bots to customer service queries. A Facebook Messenger bot may generate sales with the appropriate script. Personalized recommendations, lead qualifying, and upselling are all possible with conversational commerce.
Your bot may recognize potential clients’ requirements, ask simple questions, give inspiration, and deliver high-quality leads to your human sales staff as it meets them.
13. Enhanced Insights and Customer Analytics
With Facebook chatbots, systems may gather more information about your customers, their concerns, and their requirements. Chatbots also improve ad delivery, which is really important if you utilize Facebook advertisements for your business. The more client data your company possesses, the more you can fine-tune your operations.
14. Keeping Up With Trends
Finally, having Facebook chatbots and social media assistance, in general, makes your company feel current in the market. We are all aware that automation is the future, or rather, the present. Rather than postponing the use of chatbots, embracing them early will provide you a competitive advantage. Having chatbots handle your prospects and enhance their effectiveness can assist you to generate more revenue.
15. Increased Support Productivity
Contrary to common opinion, chatbots are not meant to substitute for human customer service representatives, but rather to help them. For example, before being transferred to an agent, a chatbot may be programmed to acquire essential information. Chatbots can also be used as a filter, allowing agents to focus on more essential client concerns.
How To Begin Using Facebook Messenger Bots?
If you know how to write, you can create your own Facebook Messenger Bot (Facebook provides a wealth of documentation and tutorials on how to do so unlike)!
But even if your coding abilities are limited, you’re still in luck. You may develop and configure your Facebook Messenger bot using a variety of third-party programs. Here are some of the greatest ones we recommend you utilize!
6 Best Facebook Chatbots To Use
1. Manychat
Manychat is an easy-to-use tool that enables you to automate your own chatbot for Facebook and SMS marketing. It features a simple customization option that allows you to communicate with visitors and turn them into sales.
Manychat streamlines the auto-reply mechanism for you, allowing you to choose how your discussion process unfolds. This contains the responses that the chatbot gives based on visitor responses.
There is no coding required in Manychat, and you will be able to set up your own engagement and conversations intuitively. As part of your membership plan, Manychat provides several video tutorials and materials for free.
2. Chatfuel
Chatfuel has a long list of clientele, ranging from TechCrunch to Lego, so if you’re looking for a reputation, this could be the finest option.
In terms of features, the bot builder provides nearly everything that ManyChat and MobileMonkey provide. The only difference is that Chatfuel branding appears on bot landing pages and payment pages in their free version. If that’s not an option for you, we suggest upgrading to one of their premium versions.
3. MobileMonkey
You don’t have a single technological bone in your body? MobileMonkey’s training is top-notch, covering all you need to know to get started with your first Messenger bot.
MobileMonkey, like ManyChat, provides both free and premium versions of its Messenger bot builder, with the main distinction being the number of “contacts” you may save in your Facebook Messenger database (the free version actually offers unlimited contacts but missed out on features like messaging automation, integrations, and analytics).
4. Heyday
Heyday is a multipurpose customer messaging platform that lets you build Facebook Messenger bots to improve your customer experience. Its integrated conversational sales assistant links to your product library to give customized product suggestions in Messenger chats.
Heyday also uses conversational Facebook chatbot AI to address customer support concerns and determine whether the discussion should be transferred to a human representative.
5. Streamchat
Streamchat is one of the most fundamental Facebook chatbot solutions available. It’s intended for usage with basic automation and autoresponders. It’s useful for out-of-office answers or communications that establish expectations about when you’ll be able to react, rather than managing an entire discussion.
If you’re just getting started with chatbots, it’s quick to set up and simple to use.
6. AiChat
AiChat is one of the most complete chatbot builders on the market. They not only automate client contact, but they also enable you to combine automated chatbot technology with marketing.
Because AiChat is situated in Singapore, it understands local client wants better. Instead of only answering queries, the bot may also offer items, collect leads, and provide easy navigation throughout the interaction.
AiChat employs keyword recognition in visitor inquiries to offer the best appropriate responses.
7. Facebook Creator Studio
While not technically a Facebook Messenger bot, Facebook Creator Studio enables you to set up some basic automatic answers to typical Messenger requests and events. You can, for example, create an away message, contact information, or a series of FAQs and answers. There’s no artificial intelligence here to facilitate discussion or sales, but you can get some autoresponder functionality to keep Messenger running at a basic level when you’re not at your computer.
Conclusion
Customers like the friendliness and accessibility of Facebook Messenger bots. They’re also a low-cost option for firms to grow customer care and marketing automation.
If you want to increase your Facebook marketing and transform your Messenger account into a lead and sales generator, we highly recommend getting started with bots right away!
