Instagram Reels in 2022
What are Instagram Reels? Instagram Reel is a vertical, short-form video you can post to your feed or your Instagram Reels feed. You may choose between 30-second videos and 15-second videos, depending on what you believe is appropriate for your material.
It’s a new approach to making entertaining, one-of-a-kind, and engaging video content. The function is accessible in over 50 countries, including Malaysia. Not to be confused with IGTV, Stories, or even Instagram posts. Reels on Instagram are short videos that may be found in the third area of your Instagram profile. Reels Instagram becomes more dynamic and productive when exposing your company’s individuality to your audience.
Do you remember short and entertaining videos? IG Reels might be regarded as a direct clone of TikTok videos (both TikTok and Reels are two temporary video platforms that have grown extremely popular among the younger Gen Z audience).
So it’s only natural that Instagram will try to imitate TikTok’s most desired features, especially in countries where TikTok is not widely used, such as Brazil. One of the major advantages of Instagram Reels is that you may increase interaction by compressing short-form video content for your target viewers.
The ultimate example of smart advertising is short-form videos. It’s focused, intriguing, succinct, and engaging. It is not difficult to create a reel. You may experiment with the function to create some spectacular and professional-looking videos that will wow everyone who views them. Don’t know how?
Continue reading to learn how to utilize Instagram Reels and how to create Reels on Instagram, as there are a few tools and features you can use to spice up your videos. Your reel will be the buzz of the town after you’ve mastered the trick!
What exactly are Instagram Reels and how do they function?
Instagram Reels are 30-second multi-clip videos that can include famous tunes, unique AR effects, and other creative tools such as text and GIFs. Reels may be posted to your Instagram Feed or made accessible for discovery in the app’s new Explore location, Reels in Explore. Reels, in addition to being posted on your Feed, have their own area on your profile.
What exactly are Instagram Reels?
Instagram Reels are vertical full-screen videos that may last up to 90 seconds. They include a variety of editing tools as well as a large collection of audio tracks (ranging from popular tunes to excerpts of other users’ viral material). Reels can feature many video clips, filters, subtitles, interactive backdrops, stickers, and more in addition to audio. Reels are not the same as Instagram Stories. They do not vanish after 24 hours, unlike Stories.
If you publish a Reel, it will remain on Instagram until you remove it. What’s the best part? The Instagram algorithm now favors reels, which are more likely to be recommended to those who don’t follow you than feed posts. That is enormous for social marketers.
Reels may also be seen in a separate part of the Instagram app. The Reels icon at the bottom of the Instagram app’s home page opens a scrollable feed of trending Reels (a.k.a. Instagram’s equivalent of the TikTok For You page).
TikTok vs. Instagram Reels
Reels are perhaps the most comparable to TikTok, the popular video-sharing app. However, there are a few significant differences:
- Instagram Reels last 30 seconds, but TikToks can last up to a minute.
- TikTok is a separate platform, whereas Instagram Reels is a function within the app.
- When it comes to sharing your Reel, you have more alternatives than when it comes to sharing a TikTok. Reels can be published to your Feed or Story.
- TikTok offers a broader selection of sounds. While Instagram enables you to record or submit your own audio, you can only listen to music from the app’s authorized library.
How to Make an Instagram Reel in 5 Easy Steps
Making Reels is simple if you’re familiar with Instagram and/or TikTok. Do you learn visually? Watch this video to discover how to construct an Instagram Reel in less than 7 minutes:
Step 1: Select Reel from the plus symbol at the top of the page.
Open the Instagram app and navigate to your profile page to view Reels. Select Reel by clicking the + symbol in the upper right corner of the screen.
Swipe left on the Instagram camera and pick Reel from the bottom choices to enter the Reels editor.
Step 2: Make a video clip and record or upload it.
Instagram Reels provides two ways for creating a Reel:
- To record video, press and hold the record button.
- Video footage from your camera roll should be uploaded.
- Reels can be recorded in segments (one at a time) or all at once.
There is a countdown before the hands-free recording begins if you set a timer early on.
During recording, you may terminate a clip by tapping the record button, then start a new one by tapping it again. The Align button will then appear, allowing you to align items from the previous clip before recording the next. This enables you to design smooth transitions for events such as changing costumes, adding new music, or adding new friends to your Reel.
Step 3: Make changes to your reel.
After you’ve finished recording, use the icons at the top of the editor to add stickers, drawings, and text to your Reel.
The Reels editor has built-in creative capabilities, allowing you to accomplish all of your editing from a single interface.
Each feature does the following:
Audio (1) allows you to add audio to your video by selecting it from the Instagram music library or importing it from your device. You may also include simply your favorite segment.
Length (2) allows you to adjust the length of your movie. You may make your video 15, 30, 60, or 90 seconds long.
Speed (3) allows you to adjust the speed of your video. Choose to slow it down. 3x or . 5x, or choose 2x, 3x, or 4x to accelerate it.
Layout (4) allows you to change the layout and add several recordings to the frame.
Timer (5) allows you to set a timer to go off before you begin recording and a time limit for the following clip. This is handy if you want to record without using your hands.
Dual (6) allows you to simultaneously capture movies using your front and back cameras.
After you record your first clip, Align (7) displays. It enables you to align items from previous clips. After you’ve aligned your clips, you may add trending noises or music, or record a voiceover, by tapping the music note icon.
Step 4: Change the settings on your reel.
When you’re ready, touch the Next button in the bottom right corner of your screen. You will be able to do the following:
- Make changes to your reel cover. You have the option of selecting a frame from the movie or adding a picture from your camera roll.
- Include a caption.
- People can be tagged in your Reel.
- Include a place.
- Turn on Facebook recommendations. If you choose this option, your Reel will be shown to Facebook users who are likely to be interested in your material (based on Meta’s algorithms). This function does not require a Facebook account to utilize.
- Rename your audio file. When you upload your own audio (for example, a voice recording) to your Reel, you may give it a name that will appear in the Reels of other users if they chose to utilize the sound.
- Turn on or off automatically produced captions.
- Choose if you want your Reel to be shared on Instagram (and not just the Reels tab on your account).
Step 5: Submit Your Reel
After you’ve made your changes, touch the Share button at the bottom of the screen.
Congrats! You’ve just finished your first reel. Now, let’s look at some strategies for making this structure work for your brand.
Instagram Reels Dimensions: Aspect Ratio and Video Size Recommendations
Instagram Reels, like Instagram Stories, are meant to be seen vertically, full-screen, and on mobile. With this in mind, it’s preferable to develop material with a 9:16 aspect ratio and a resolution of 1080 x 1920 pixels. Shooting and editing on mobile is an excellent approach to stay inside the ideal proportions.
Remember that the video caption is presented at the bottom fifth of a Reel. If at all possible, avoid having essential graphic components in this region.
How Do You Archive or Delete a Reel?
Whether you unintentionally released an unfinished draft or you’re reconsidering your Reel premiere, archiving and removing your multi-clip films is straightforward. Here’s how to go about it:
- Navigate to the Reel you want to delete in your Instagram app.
- Click on the Reel.
- Tap the three horizontal dots in the lower-right corner of the post.
- Depending on which option you wish to utilize, select either Delete or Archive.
- Your Reel will be permanently gone from your profile if you delete it.
- If you archive it, it will be deleted from your profile but will remain viewable in your app’s Archives area, where you may re-add it to your profile.
How to Make Your Reel Go Viral
To bring your Reel to the top of Instagram’s Reels to Explore page, you must first get it selected. When you do, you’ll receive an email informing you that your video has been chosen. This can occur anywhere between soon after posting and a few days afterwards.
Before we get into our top five techniques for becoming viral, it’s vital to understand that your account must be public in order to gain a coveted place on the Explore page.
1. Share your reels anywhere you can.
Don’t restrict the amount of ways people may discover your new Reel. Share it not just on the Explore page and in your Feed, but also in your Stories.
2. Pay attention to the trends.
Popular songs, dances, and themes are such for a reason. Join in the fun and capitalize on a few trends. Just remember to put your own twist on it to stand out from the pack.
3. Make use of hashtags.
Using popular and relevant hashtags in the title of your Reel might help enhance your visibility and probability of being chosen for the Explore page. Make certain that the ones you select are relevant and not spammy or broken.
4. Take note of your analytics.
If you have a professional Instagram account, you can utilize Instagram Insights to monitor how well your Reels are working and what material your audience is most interested in. Use that data to help you develop the types of Reels that your audience wants to view.
5. Continue to create.
The more you use Instagram Reels, the more probable it is that one of your films will be chosen for the Explore page. Make this new feature a part of your normal social media plan.
Why aren’t my Reels Being Watched?
If your Reels aren’t receiving any views, you should double-check your privacy settings. If you make your account private, only your followers will be able to see your Reels.
How to Find Reels on Instagram?
Checking out what other people are doing on the platform is one of the finest things you can do as a knowledgeable Reel maker. You may look for information to assist inspire you if you want to create distinctive Instagram Reels.
The general search box at the top of the app provides a simple method to find Reels. Enter a search phrase and browse material, people, and hashtags associated with that topic.
While Instagram’s default search tool is useful, it does not simply display Reels. Clicking on hashtags from other Reels is a terrific method to search solely Reels. This will restrict your results to reels and remove photos. If you like puppy material, for example, you may click on the #dogsofinstagram hashtag from a Reel’s caption to view other Reels of dogs being cute.
Conclusion
So there you have it. You now understand what an Instagram Reel is and how to utilize it to improve your social media marketing and visibility for your business.
The Instagram algorithm changes will now promote original Reels content above Reels generated in TikTok with a TikTok user watermark, offering a fresh chance for producers to reach new audiences.
If your company already has a strong presence on Instagram, TikTok and Instagram Reels may be able to boost your brand’s success. Many large businesses have already jumped on board the Reels bandwagon, creating intriguing and engaging Reels. With the goal of engaging their current Instagram following with new features and content.
The infinite scrolling navigation can captivate your audience and make it simple for them to browse your material. Is Instagram Reels appealing to your company as a feasible alternative to other video-sharing apps?
We can assist you with additional marketing requirements to boost your brand’s online visibility and recognition. Drop us an email or reach out to us and our team will be glad to assist you!
