Facebook Ads Can Help You Increase Your Sales?
So you’ve heard that posting ads on Facebook can increase revenue for your company, but you’re not sure how. Every company, large or small, has goals that they want to achieve while also creating a strong community around their products and services.
And, if you look around, there are numerous effective methods for accomplishing this.
However, because of the ever-increasing competition on the internet, it is critical to use the right tools to reach out to your target audience in order to grow your business. And, ultimately, achieve your goals. Social media is a tried-and-true digital advertising tool for any company seeking a higher return on investment.
With Facebook Ads serving as the poster child for outcomes of social media advertising, we can confidently declare that paid social media ads are here to stay. By maximizing the social aspect of the website, Facebook advertising is an effective way to not only increase sales but also build strong brand awareness.
The best part is that you can do this without jeopardizing your relationship-building efforts with prospects and customers. As a result, your brand appears more human and approachable. It’s no surprise that Facebook ads are used by 93 percent of social media advertisers.
Given that Facebook is present on most (if not all) of the Internet, there is a good chance that your clientele is presently using the social platform on a regular basis. This means that if you use Facebook ads properly and equip yourself with the necessary knowledge, you will see results.
Yes, you will be able to generate more quality leads, increase sales, and develop a stronger bond with your audience.
Why Using Facebook Ads Makes Good Business Sense
There is no doubt that Facebook is the most popular social network out there. Because it helps businesses and marketers grow, many prefer to use it to advertise their products.
It allows them to start small and get a better return on their investment without breaking the bank. You can also use a Facebook advertising service to develop and manage your ad campaign if you are not an expert in Facebook advertising.
If you are a company that wants to increase brand awareness while also increasing consistent sales. Then it makes perfect sense to use Facebook to post ads.
Let us look at some of the reasons why posting ads on Facebook is a good idea for your company or any company that wants to maintain a competitive edge.
4 Reasons Why Posting Ads on Facebook Is a Good Idea
#1: You Have Access To A Massive User Base
You cannot and should not overlook the power of posting ads on Facebook, regardless of the size of your business. Because, if used correctly, Facebook ads can definitely drive more business your way.
Keep in mind that your prospects and customers use Facebook on a regular basis for a variety of reasons. So it only makes sense to reach out to them on a platform where they feel at ease. Despite the current growth of Facebook as a social network, it has a small but growing pool of advertisers. This clearly indicates that, for the time being, you will face less competition and may earn higher returns.
#2: You Can Reach Your Audience Through Mobile Devices
With 2.41 billion monthly users on Facebook and 1.3 billion mobile daily active users. There is no doubt about how much posting ads on Facebook can help your business grow.
As a business, you must understand the scope of your reach when you have access to so many people and can reach them via mobile. With such a large pool of potential consumers to target on their mobile devices, it doesn’t matter what kind of marketing goals you have.
Your advertising efforts will undoubtedly yield results. As a result, mobile advertising accounts for 98 percent of Facebook’s revenue growth.
#3: You can no longer rely on Facebook’s organic reach.
Many small and medium-sized businesses are unaware that the content they post on their Facebook business page is only seen by less than 0.5 percent of their fans. This means that even if you post to your Facebook page multiple times per day, the majority of your fans will not see your updates.
Facebook clearly did not limit organic reach in any way at first. However, as the user base grew and more people created their own pages, the social networking behemoth began to reduce the visibility of a page’s content in the newsfeed.
#4: You Have Access to Some of the Most Advanced Targeting Options
The most exciting aspect of posting ads on Facebook is that you can target your ads to people who are interested in your content and the products/services you’re selling.
These are not just any users, but highly targeted users who are also potential buyers. Any company that uses Facebook ads has a variety of targeting options to choose from. You can target your ad based on demographics such as location, gender, age, behavior, interest, and so on. Each targeting option brings you closer to finding and converting the right prospect.
5 Things to Consider When Posting Facebook Ads
Every successful Facebook advertiser understands the value of good ad creativity. Because if your ad catches the attention of a potential customer. You will not only see a higher click-through rate, but you will also pay less for the results your ad produces.
Here are 4 things to keep in mind if you want to maximize the effectiveness of your Facebook ad campaign:
4 Things To Maximize Facebook Ads
1. Use appropriate, high-quality images:
You want people to be attracted by your ad when they see it in their news feed. You want them to pay attention to the ad’s message, which should be related to the image you use. So make sure it’s relevant while also using the right color combination to stand out in the news feed.
2. Alter your creative approach:
When posting ads on Facebook, you cannot use the same creative for an extended period of time. This is especially important when targeting the same audience repeatedly. If you don’t change your creativity at the right time, the engagement rate of your ad may suffer.
3. Keep the copy brief and straightforward:
Facebook users have a short attention span. This implies that your ad copy should be brief and to the point. Keep the headline to 20 to 25 characters and the body to no more than 90 characters. Writing your ad copy with brevity will yield much better results.
4. Reduce the amount of text in the image:
Facebook has a strict rule that says you can’t use text in an image that takes up more than 20% of its area. Keeping this in mind, try to use as little text as possible in your image to ensure that your ads are approved.
5. Create an attention-grabbing headline:
While using a great image is important for attracting more eyes to your ad, it is not sufficient. To get people to read your ad, you must use a compelling headline. This does not have to be difficult. While describing your product, keep the headline simple and straightforward.
Facebook marketing for your products or services is the most effective online tool for instantly engaging your targeted customers and driving higher sales. You can use Facebook to announce special offers, discounts, events, and contests related to your business, as well as build a strong customer community from the billions of users. It is simple to increase your sales by utilizing the features of Facebook business plans.
Types of Facebook Ads
1. Visual Ads
These straightforward ads are an excellent option to start with Facebook paid to advertise. You can easily make one by boosting an existing post with an image from your Facebook Page.
Visual ads can be simple, but they don’t have to be boring. For example, you may believe that domain names are a fairly uninteresting product.
2. Video Ads
Video ads can appear in the News Feed, Stories, or as in-stream ads in longer Facebook videos. Video ads can show your team or product in action.
It is not necessary to use filmed video footage in your video advertisements. You can also use GIF-like graphics or other animations to attract attention or explain your offer, as seen in IKEA’s video ads.
3. Poll Advertisements
This mobile-only Facebook ad format adds an interactive component to an image or video ad by including a two-option poll. You can include a separate link for each poll option.
The total number of responses to each poll option will be visible to both you and those who respond.
4. Carousel advertisements
A carousel ad displays up to ten images or videos to highlight your product or service. This format can be used to highlight different benefits of a single product, several different products, or even all of the photos combined to create one large panorama image.
Each image or video can be linked separately. Each “Shop Now” button in the ad below takes you directly to the sales page for the plant in the accompanying image.
5. Slideshow Ads
Slideshow ads make it simple to create short video ads from still photos, text, or current video clips. Slideshow ads, like videos, have eye-catching motion but use five times fewer data. As a result, they load quickly even on slow internet connections. They’re a simple, low-impact way to attract attention. Within Ads Manager, you can create your ad and add text and music.
6. Collection Ads
These Facebook paid ads, which are only available for mobile devices, allow you to display 5 photos or videos that customers can click to purchase a product or service.
Collection ads work in tandem with Instant Experiences (discussed further below) to allow people to purchase your products without ever leaving Facebook. This facilitates online shopping while people are on the go.
The main image or video can do much more than just highlight a single product. The primary video in this Lee Valley Tools advertisement, for example, teaches viewers how to choose the right seeds for their garden. The product images below are all for planting and seed-saving supplies.
7. Ads for Instant Experience
Canvas ads were previously known as Instant Experience ads. They’re a full-screen ad format that loads 15 times faster than a non-Facebook mobile website.
8. Lead Ads
Lead advertisements are only available on mobile devices. This is because they are specifically designed to allow people to give you their contact information without having to type much.
They’re great for gathering newsletter subscriptions, signing people up for a product trial, or allowing people to request more information from you. Several automakers have used them successfully to encourage test drives.
9. Dynamic ads
Dynamic ads enable you to promote specific products to customers who are most likely to be interested in them.
Assume someone went to a product page or added a product to their shopping cart on your website, but then forgot the purchase. You can advertise that specific product in their Facebook feed using dynamic ads.
This serves as a reminder to the prospective buyer to complete the purchase and can be a highly efficient Facebook marketing strategy.
10. Messenger Ads
Facebook Messenger ads allow you to reach the 1.3 billion people who use Messenger on a monthly basis. Simply select Messenger as the intended placement when creating your ad. You must also select Facebook feed.
In the Facebook feed, you can also run “click-to-Messenger” ads. These advertisements include a call-to-action button that initiates a Messenger conversation with your Facebook Page. It can be used to have a one-on-one conversation with one of your sales representatives or customer service representatives.
11. Story advertisements
Cell phones are designed to be held upwards. Stories ads are a full-screen vertical video format available only on mobile devices, allowing you to maximize screen real estate without requiring viewers to turn their screens.
12. Augmented Reality Ads
Filters and animation are used in augmented reality ads to allow users to communicate. For example, the filter could show users how a particular lipstick shade would look on their lips or how a pair of glasses might fit their face.
Augmented reality advertisements can also be used to broaden your reach. Users can take selfies with the filter and share them on their own channels using the ads.
To connect with their audience, the cosmetics band essence had been using mask filters in augmented reality ads. The mask designs were inspired by an earlier round of ads in which followers were polled to determine their favorite features.
So how do you run an ad on Facebook? Here are some steps to follow!
4 Steps To Set Up A Facebook Ad
Step 1: Determine your goal.
Log into Facebook Ads Manager, go to the Campaigns tab, and then click Create to begin creating a new Facebook ad campaign.
Based on what you want your ad to accomplish, Facebook provides 11 marketing objectives. Here’s how they relate to business objectives:
Brand awareness: Make your brand known to a new audience.
Reach: Get your ad in front of as many people as possible in your target audience.
Traffic: Drive visitors to a specific website, app, or Facebook Messenger conversation.
Engagement: Reach a large audience to increase the number of post engagements or Page followers, increase event attendance, or encourage people to take advantage of a special offer.
App installs: Encourage people to download your app.
Video Views: Increase the number of people who watch your videos.
Lead generation: This is the process of bringing new opportunities into your sales funnel.
Messages: Encourage customers to contact your company via Facebook Messenger.
Conversions: Encourage people to take a specific action on your website (such as subscribing to your list or purchasing your product), through your app, or through Facebook Messenger.
Catalog Sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to buy.
Store traffic: Drive nearby customers to physical stores.
Choose a campaign objective based on your objectives for this specific ad. Keep in mind that you can pay per action for conversion-oriented objectives (such as sales), but you will pay for impressions for exposure objectives (such as traffic and views).
Step 2: Give Your Campaign a Name.
Name your Facebook ad campaign and specify whether your advertisement falls into any special categories, such as credit or politics. If you want to run an A/B split test, go to the A/B Test section and click Get Started to make this ad your control. After the ad is published, you can run different versions against it.
Scroll down a little further to select whether or not to enable budget optimization. This option is useful if you use multiple ad sets, but you can leave it turned off for now.
Step 3: Establish your budget and schedule.
You will name your ad set and select which Page to promote at the top of this screen. The next step is to determine how much money you want to spend on your Facebook ad campaign. You have the option of setting a daily or lifetime budget. Set the start and end dates if you want to schedule your ad in the future, or make it live immediately.
Remember that scheduling your Facebook paid ads may be the most efficient way to spend your budget because you can only fulfill your ad when your target audience is most likely to be on Facebook. Only after you’ve created a lifetime budget for your ad can you set a schedule.
Step 4: Identify your audience.
Scroll down to begin constructing your ad’s target audience.
The first choice is to add a custom audience of people who have previously interacted with your company on or off Facebook. We have a separate guide to walk you through Facebook custom audiences, so we’ll concentrate on the targeting options here.
Begin by deciding on your target location, age, gender, and language. It’s worth noting that you can choose to add or remove cities of a certain size under location. Keep an eye on the audience size indicator on the right side of the screen as you make your selections to get an idea of your potential ad reach.
You’ll also notice an estimate of the number of Page likes. Because Facebook has more data to work with, these estimates will be more precise if you have previously run campaigns. Remember that these are only estimates, not guarantees. Now comes the detailed targeting. Remember that effective targeting is critical to maximizing ROI, and there are numerous ways to target your audience with Facebook Ads Manager.
You have two fields here to make your audience as precise as you want it to be:
a) Detailed Targeting:
Use this field to include or exclude individuals based on demographics, interests, and behaviors. You can be quite specific here. You could, for example, choose to target people who are interested in both the gym and exercising while excluding those who are interested in meditation.
b) Connections:
You can target or exclude people who have previously interacted with your Facebook Page, app, or event. If you want to reach a new audience, for example, you would select “Exclude people who like your Page.” Choose “People who like your Page” to reach people who are already familiar with your brand if you want to promote an offer or new product to existing fans. You can also choose to target people who have previously interacted with your brand’s friends.
Step 5: Pick your Facebook advertising placements.
Scroll down to select the location of your ads. If you’re new to Facebook advertising, the most straightforward option is to use Automatic Placements.
When you choose this option, Facebook will automatically place your ads on Facebook, Instagram, Messenger, and the Audience Network where they are most likely to perform well.
Once you’ve gained some experience, you might want to target your Facebook ads to specific locations. Your options will vary depending on the goal of your campaign, but they may include the following:
Type of devices:
Either mobile or desktop, or both.
Platform:
Facebook, Instagram, Audience Network, and/or Messenger are all options.
Placements:
Feeds, Stories, in-stream (for videos), searches, messages, in-article, and apps and sites are all examples of content (external to Facebook).
Mobile devices and operating systems that are specific:
iOS, Android, feature phones, or all devices are supported.
Step 6: Establish brand safety and cost controls.
Scroll down to the Brand Safety section to exclude any content that would be unsuitable to appear with your ad. You can, for example, also choose to avoid sensitive content and add particular block lists. Specific websites, videos, and publishers can be excluded from block lists.
Finally, you can tweak your ad bidding strategy and type, as well as add an optional bid control. If you’re new to Facebook advertising, you can begin by using the default settings. If you have more experience, customize the options here to best match your budget strategy with your campaign objectives.
When you’re satisfied with all of your options, take one last look at the estimated reach and conversion rates. If you like what you see, click Next.
Step 7: Create your advertisement
Choose your ad format first, then enter your ad’s text and media components. The formats available will vary depending on the campaign objective you chose at the start of this process.
You have a lot of leeways here. If you’re working with an image, try turning it into a video by clicking Turn into Video. Alternatively, click Create Slideshow to create a Slideshow ad using the built-in Video Creation Kit.
Use the preview tool on the right side of the page to ensure that your ad looks good in all possible placements. When you’re satisfied with your selections, click the green Publish button to begin running your ad.
Facebook Ad Specifications:
When preparing your images and videos for Facebook ads, there are numerous details to consider. We’ve compiled these details in a separate, regularly updated post on Facebook ad sizes because they can change frequently.
Facebook Advertisements Cost:
How much does Facebook advertising cost? It depends, is the answer.
a) Timing: Ad costs can vary depending on the month, day, and even hour.
b) Strategy for bidding: You can select the lowest cost or a specific bid cap.
Advertisement placement:
Higher-competition spots are more expensive.
Ad significance:
Low engagement, quality, or conversion rankings for your ad can result in increased costs.
Target audience:
Audiences with the higher competition are more expensive.
5 smart Facebook ad tips
1. Do not overlook higher funnel marketing.
When determining the value of a Facebook ad campaign, it is easy to focus on short-term conversions. However, research from Facebook and Analytic Partners suggests that higher funnel brand-building ads can drive sales at a comparable rate per dollar spent.
In fact, for those aged 35 to 54, brand messaging drove more sales than lead generation campaigns in health care. Direct response, on the other hand, increased sales among teenagers.
2. Use the Facebook Pixel—but be prepared for changes.
The Facebook pixel is a small piece of code that can have a significant impact on your Facebook advertising campaigns. Once you’ve added the code to your website, you’ll be able to monitor conversions, remarket to people who have looked at a product on your site, and create lookalike audiences.
Even if you aren’t quite ready to engage in some of the more advanced Facebook pixel strategies, you should install it right away. That way, when you’re ready to start optimizing your Facebook ads, you’ll have tracking and remarketing data ready to go.
3. Experiment with Ad Frequency
How many times do you think kids watching Saturday morning cartoons saw the same MILO ad? It’s unusual for a new prospect to act the first time they see an advertisement for a product they’ve never heard of, or to remember a brand name after only hearing it once.
According to Facebook IQ research, while there is no ideal number of exposures for each ad (yes, you’ll have to test), more levels of exposure do appear to result in higher purchase intent. Of course, there is a limit. At some point, the benefit of more exposure to the same ad—or related ads—begins to wane.
4. Verify Everything
It is critical not to make assumptions about what will and will not work in your Facebook ads. Every time you try something new, compare it to your previous ads to see if you’re improving the metrics that are most important to you.
Facebook ad best practices are constantly evolving. Only you know what works best for your target audience. And the only way to keep that knowledge current is to test.
5. Monitor and Improve Performance
In the Facebook Ads Manager dashboard, keep a close eye on how your campaigns are performing. If a campaign isn’t performing well, invest in a campaign that is.
If you’re just getting started, it might be a good idea to run a few ads with limited audiences and budgets. Use the winning ad as your primary campaign once you’ve determined what works best.
Conclusion
If and only if you take a calculated approach, posting ads on Facebook can do wonders for your business. Instead of rushing, run these ads slowly and steadily so that you can replicate your successful campaigns. You want to consistently increase your sales rather than become a one-hit-wonder.
Contact our social media marketing agency today if you need assistance developing and utilizing your Facebook advertising campaign.
